How does an unknown bourbon brand become Chicago’s favorite spirit? By hijacking the city’s favorite St. Paddy’s Day tradition and making it our own. This was the brand’s first marketing effort and it paid off big.
Every year, a Green River flows through Chicago to celebrate St. Paddy’s Day. As the whiskey shares the same, we felt it was our duty to create PSAs reminding people which Green River to drink—and which one to pass on. This locally led idea, created and executed entirely in-house, delivered 10MM+ impressions—40% more than the brand’s entire national campaign efforts.
Videos: 10MM+ impressions
Radio: 750K+ impressions
We sent out this cheeky box to our favorite influencers who helped share this important message with their fans.
